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This
catalogue gives the impression
that "Matchbox" is
trying to push the play value of
its toys. There are several new
innovations including Big MX,
Screaming Demons and pre-school
Live-N-Learn toys. Also appearing
for the first time since the 1970
catalogue are the race tracks,
clearly an attempt to rescue
sales from Hot Wheels. Giftware
items are not presented. |
